Revenue Leakage Estimator™ — Demand Conversion Operating System™
Increase Revenues · Demand Conversion Operating System™ Executive Benchmark
Revenue Leakage Estimator™

How much revenue is leaking out of your operation right now?

A five-minute directional benchmark for multi-location home services operators. Enter your operating numbers, answer ten questions, and see your estimated annual revenue exposure and EBITDA impact.

This is not an audit. It is a directional executive benchmark based on your inputs and common industry leakage patterns.
01

Your operating profile

Estimates are fine — directional inputs produce a directional benchmark.

All inbound inquiries — calls, forms, chats — across every location.
$
Average revenue per closed job.
%
Of leads your team actually reaches and works, how many close?
%
Recovered revenue converts to earnings at roughly this rate.
02

Leakage Likelihood Score™

Ten operational conditions that predict conversion leakage. Answer honestly — the score calibrates your leakage assumption below.

Leakage exposure 0 / 100  ·  0/10 answered
LowerModerateHighSevere
Answer the questions above to see your exposure rating.
03

Estimated financial exposure

Complete your profile and the ten questions to generate your benchmark.

Estimated annual recoverable revenue
$—
Leads lost to slow response, missed calls, after-hours gaps, and dormant pipeline — valued at your close rate and average ticket.
Leakage assumptionLeads lost / yrRevenue exposureEBITDA impact

Highlighted row reflects the leakage assumption indicated by your Leakage Likelihood Score. Industry observations commonly place lead decay at 15–35% for multi-location operators.

Recoverable jobs per year
Closed jobs currently being forfeited to conversion leakage, at your stated close rate.
Estimated annual EBITDA opportunity
Recovered revenue flowing through at your EBITDA margin — before any increase in ad spend.
04

Recommended next step

If your exposure rating is Moderate or above, the numbers warrant a closer look. The Revenue Leakage Benchmark™ Review is a working executive session — not a pitch — that evaluates:

  • Conversion bottlenecks across inbound workflows
  • Operational responsiveness and after-hours coverage
  • Demand decay and dormant pipeline value
  • Where the leakage is, how severe it is, and what's recoverable
Request the Benchmark Review

Or call Joe Boland directly: 734-730-4300  ·  increaserevenues.org

Increase Revenues · Franklin, TN
All figures are directional estimates derived from your inputs and common industry leakage patterns. This benchmark is provided for executive planning purposes and does not constitute an audit or a guarantee of results. Demand Conversion Operating System™, Revenue Leakage Estimator™, Leakage Likelihood Score™, and Revenue Leakage Benchmark™ are trademarks of Increase Revenues.
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