Revenue Leakage Estimator™ — Demand Conversion Operating System™
Increase Revenues · Demand Conversion Operating System™ Executive Benchmark
Revenue Leakage Estimator™

How much revenue is leaking out of your operation right now?

A five-minute directional benchmark for multi-location home services operators. Enter your operating numbers, answer ten questions, and see your estimated annual revenue exposure and EBITDA impact.

This is not an audit. It is a directional executive benchmark based on your inputs and common industry leakage patterns.
01

Your operating profile

Estimates are fine — directional inputs produce a directional benchmark.

All inbound inquiries — calls, forms, chats — across every location.
$
Average revenue per closed job.
%
Of leads your team actually reaches and works, how many close?
%
Recovered revenue converts to earnings at roughly this rate.
02

Leakage Likelihood Score™

Ten operational conditions that predict conversion leakage. Answer honestly — the score calibrates your leakage assumption below.

Leakage exposure 0 / 100  ·  0/10 answered
LowerModerateHighSevere
Answer the questions above to see your exposure rating.
03

Estimated financial exposure

Complete your profile and the ten questions to generate your benchmark.

Estimated annual recoverable revenue
$—
Leads lost to slow response, missed calls, after-hours gaps, and dormant pipeline — valued at your close rate and average ticket.
Leakage assumptionLeads lost / yrRevenue exposureEBITDA impact

Highlighted row reflects the leakage assumption indicated by your Leakage Likelihood Score. Industry observations commonly place lead decay at 15–35% for multi-location operators.

Recoverable jobs per year
—
Closed jobs currently being forfeited to conversion leakage, at your stated close rate.
Estimated annual EBITDA opportunity
—
Recovered revenue flowing through at your EBITDA margin — before any increase in ad spend.
04

Recommended next step

If your exposure rating is Moderate or above, the numbers warrant a closer look. The Revenue Leakage Benchmark™ Review is a working executive session — not a pitch — that evaluates:

  • Conversion bottlenecks across inbound workflows
  • Operational responsiveness and after-hours coverage
  • Demand decay and dormant pipeline value
  • Where the leakage is, how severe it is, and what's recoverable
Request the Benchmark Review

Or call Joe Boland directly: 734-730-4300  ·  increaserevenues.org

Increase Revenues · Franklin, TN
All figures are directional estimates derived from your inputs and common industry leakage patterns. This benchmark is provided for executive planning purposes and does not constitute an audit or a guarantee of results. Demand Conversion Operating System™, Revenue Leakage Estimator™, Leakage Likelihood Score™, and Revenue Leakage Benchmark™ are trademarks of Increase Revenues.
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